
The Development and Future Path of Guangzhou Kunpeng Instruments - Liu Dongsheng
Release Time:
2022-06-15 09:56
Guangzhou Kunpeng is a new brand, and its flagship product is the Guangzhou Kunpeng "BOYI 2025" electronic universal materials testing machine. It is expected to be officially launched by the end of this year. The new company and new brand would like to give everyone a brief introduction first.
Materials testing machines are very fundamental testing instruments. There are many domestic brands and manufacturers, with large annual production volumes, and the market competition is fierce and brutal. This market situation is completely different from the few internationally established testing machine manufacturers with long histories and absolute dominance. In the domestic market, having one more or one less company does not make much difference; mainstream domestic products are not on the same level as imported products and find it difficult to compete practically with these international big brands in the high-end machine market... Facing this reality, what kind of products should Kunpeng make? Does it have the capability to produce such products? This is the most realistic question facing the Kunpeng team.
The founding team of Kunpeng all come from large international companies producing similar products. Over the years, they have gradually built a clear dream in their minds: that China should also have its own proud testing machine brand, with products that can compete and challenge any major manufacturer internationally. Fortunately, everyone shares the same ideal and pursuit: to make the best products, high-end products that can replace imports and participate in international competition.
The initial product range can be simple, but it must be of high quality from the start. To make high-end products, talent is essential. Kunpeng is composed of seven founding shareholders, all with many years of experience in similar products at international companies. They possess professional knowledge and rich experience in product design, manufacturing, sales, after-sales service, and management. This ensures that experts oversee every stage of design and production, guaranteeing that the product's design concept leads the industry. Years of work experience enable the founding team to fully utilize their international knowledge and experience, applying a global perspective and cutting-edge technology to every stage—from product positioning and design development to meticulous production and quality control—striving for excellence.
After several years of research and development, Kunpeng's first-generation product: the Guangzhou Kunpeng "BOYI 2025" electronic universal materials testing machine is finally ready for full market launch. The first prototype participated in an international design competition earlier this year and won the 2023 iF German International Design Award (the first time a domestic company's similar product has received this honor), gaining international recognition for the product.
The development of the electronic universal materials testing machine involves multiple departments and disciplines, requiring high integration. Creating a high-end product with full intellectual property rights and a completely new concept is very difficult. The development cycle is long and tests the team's determination, perseverance, funding, production capacity, organizational ability, and spirit of cooperation. At different stages, many unexpected difficulties and challenges must be overcome. Fortunately, after years of hard work and the joint efforts of multiple collaborators, the product is about to make a stunning debut. Not afraid of being slow but afraid of not being precise, the team's goal is not just to add another manufacturer or another Kunpeng testing machine brand to the market. Kunpeng's goal is to produce premium and exquisite products. Price is linked to value; they firmly believe that no matter how cheap a product is, if it is not easy to use or durable, it is a waste of social resources.
Kunpeng's future path is to maintain its original intention, be down-to-earth, not pursue many product types or speed, but only pursue high precision and excellence. Each product is developed to be a premium, flagship product that can replace imports and is high-end. Of course, the company will also actively cooperate with capable companies and manufacturers to jointly contribute to the overall improvement of domestic testing machines. For a company to develop, it must first establish a good and positive corporate culture, value social responsibility, promote team spirit, and foster mutual trust and support among employees to ensure healthy and long-term development. The company's product goal is to create more value for customers, achieve win-win results, and embrace the concept of a community of shared destiny, enjoying the happiness brought by success together. Kunpeng has a lean team with low burdens, striving to provide the market with a different product experience while ensuring high-end product quality. Naturally, they also have high expectations for the market and society, especially for domestic products aimed at replacing imports, which require more attention and support from society and the industry. Providing customers with a more perfect experience and a sense of transcendence has always been Kunpeng's pursuit! Winning together with customers is the true way.
The team is confident that in the near future, Kunpeng's products will be launched on the international market to compete with major international brands. Kunpeng's wealth lies in having a good founding team composed of idealistic, skilled, and experienced personnel. With many talents mastering multidisciplinary expertise, everyone shares the same vision, focuses on the long term, and truly works to reduce customers' worries and high costs in selection, purchase, and the entire usage process. The products not only have excellent specifications but also strive for perfection in appearance, safety, long-term reliability, and ease of operation. Kunpeng will undoubtedly face many difficulties on its path forward, but it will remain true to its original intention, firm in its goals, and united in its efforts! They also sincerely welcome professionals with expertise and capabilities from all fields to continuously join the Kunpeng team, promote Kunpeng's development, and ultimately contribute to the innovation and progress of China's testing machine industry.
Recommended News
Welcome to the Testing Machine Configuration Assistance System!
Thank you for using this system.
Just answer a few questions about the test to create a test system suitable for you.

If you have multiple answers to a question, please choose the most important one.
If you have any matters to confirm, please click this button to contact us.
CONTACT US